Wilier Triestina — a family story
Today the Gastaldello family carries forward the legacy of the Dal Molin family: a story built with passion, artisanal care and values designed to endure. With the same spirit, Andrea, Enrico and Michele are not merely guardians of a name — they continue to breathe life into a heritage made of people, sacrifice, insight and dreams.
Woven into this journey are two deep threads of Wilier’s identity: Ramato — the brand’s iconic colour, evolved over the years to inspire the modern liveries now recognised worldwide as an expression of premium paint — and the bond with the world of racing, where sports marketing continues to be a core value in telling the brand’s story and driving its growth.
It is with these principles that every Wilier bicycle is born. Not simply to be fast or beautiful, but to say something. A story that speaks of cycling culture, of elegance that has no need to show off, of the pursuit of performance without losing the human warmth of things made well.
Because, at its heart, Wilier is not just a bicycle.
It is a family story that continues, from generation to generation.
